Yesterday, I had a delightful conversation with Olly Hiscocks from OLLYS for
We ran slightly over 30 mins - yup, time flies when you’re knee deep in chinwag!
ON THE MENU:
1. HOW TO SELL YOUR STORY AS A BRAND, HOW OLLY GOT HIS OLIVES INTO SAINSBURYS
2. HOW TO STAND OUT VS. BIG CORPORATES WITH BIG BUDGETS.
3. HOW TO POLITELY HARRAS/PATIENTLY PERSIST WITH BUYERS - (DON’T SEND: “CAN I HAVE A MEETING EMAILS”)
4. HOW TO USE N.P.D TO STAY RELEVANT - FOCUSING ON CORE VS. PUSHING NEW LINES
5. WHEN IT GOES WRONG WITH BUYERS - CLANGERS’ R’ US.
6. HOW TO COMBINE STORY AND DATA TO DELIVER A SHOW-STOPPING PITCH
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HUNGRY.