What's better than a free trial? Providing value.
Free knowledge won't get you long-term clients. Providing something of value will — and value isn't free.
Here's Chris Cooper on the difference between value and price, and why you're doing yourself a disservice by offering free trials.
Links:
AGuard
Beyond the Whiteboard
Gym Owners United
Timeline:
1:08 – Value vs. price.
6:14 – Value is better than free.
9:54 – Knowledge doesn’t create value. Action does.
