My Amazon Guy Best Product Launch Strategies at My Amazon Guy FBA Weekly Q&A - with Jason Mastromatteo 09.02.2022
YouTube Link: https://youtu.be/ukPZSILXbi8
Best Product Launch Strategies
00:00 Introduction
10:38 Account suspension
13:10 How to shift targets from Auto campaigns to Manual?
13:55 Which keywords should the parent’s title focus
14:56 Methodology for managing stock to prevent stock out?
17:07 How often do you post on Amazon posts
18:04 Search term report
19:08 Shopify Dropshipping VS Amazon Online Arbitrage
20:27 Text character limit for Brand Story and A+ Content
20:51 There’s no way to remove Amazon from selling used or returned products.
22:38 MAG files trademark applications for UK sellers.
23:15 PPC campaigns evaluation and bids strategy
25:13 Process to sell in the UK as a huge Amazon US seller.
25:47 What is the best way to launch beauty products
26:41 How to create of promo.
28:44 Access to Premium A+ content criteria
30:10 How to increase impression count?
30:47 How to best market/launch a product
34:56 Product Variation/Parentage
36:40 Sponsored display vs sponsored brand campaigns vs sponsored products.
38:26 How to increase IPI score
40:16 Parentage/Variation
40:46 Attribution Links
43:25 Get a full update
45:24 Include Catalog of products and Brand story to product inserts 46:06 Enroll the parent only to Vine if the products are in parentage
46:31 To compete against a close competitor that keeps reducing prices. You need to
demonstrate the value of the brand of the product
49:41 Amazon category restriction
51:06 All sales velocity increase the organic rankings
51:43 Trademark, Brand Register, and Brand name change
52:59 Amazon bidding strategies and Broad Modifier KWs
54:06 Make sure the listing is attractive with highly relevant keywords
55:51 Best launch strategies
01:00:02 Marketplace issue could be bad targeting or PPC or KW
01:01:25 Change of Category
01:02:01 A lot of categories especially auto parts get extra bullet points
01:04:01 Best launch product strategies
01:05:21 Error when changing GS1 UPC.
01:06:38 Access to Global Permissions
01:07:52 NARF only works for US Marketplace to CA, not CA to US
01:08:25 How long is the Honeymoon period?
01:08:41 Product Image Gallery section in the mobile view not showing
01:09:06 Auto Campaigns, Keyword Targeting & ASIN targeting
01:09:24 Amazons customers & questions removal request
01:10:24 Premium A+ Content for additional video and images
01:12:17 Use exact match highly relevant high search volume keywords
01:14:07 Manufacturer’s barcodes
01:15:00 Invoice and a Letter of Authorization for Amazon’s approval to sell a brand
01:16:33 Cannot merge the listings with the same product, duplicate ASINs
01:21:02 Product Warranty concern
01:21:50 Attribution links work for other marketplaces as well
01:22:02 Keyword ranking issue on Amazon Germany.
01:23:44 Words prohibited on Amazon like weight loss
01:25:06 Amazon cramped down restocking limits in preparation for Q4
01:26:29 Create Removal order randomly
01:27:21 How transfer US stores and brand story to other countries?
01:28:59 Honeymoon period to the additional Variation of the Parent
01:29:43 Only run campaign to your most popular child
01:29:53 Do Social Media promo code for Amazon
01:31:10 Apply at My Amazon Guy careers section
01:32:04 VC inventory upload can still be updated manually.
Check your permissions if you cant manually edit it.
01:34:22 Apply at My Amazon Guy and go to careers