The Global Discussion - Peter Allinson: Unleashing Creative Brilliance and Building Lasting Brands

Welcome to another inspiring episode of "The Global Discussion," where we bring you conversations with exceptional individuals making a significant impact in the creative industry. In this episode, we have the privilege of hosting Peter Allinson, the award-winning Head of Design at UKTV, a prominent part of BBC Studios. UKTV has been at the forefront of branded television for over 30 years, with brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire.

UKTV is the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC. Join us as we share Peter's remarkable journey and explore his passion for building successful brands and nurturing creative teams.

Peter Allinson's career spans design, branding, and creative marketing. With a diverse portfolio that includes brand identities, motion design, print, outdoor advertising, and 360 campaigns, Peter's expertise lies in developing innovative strategies that push boundaries and challenge the status quo. His unique ability to create impactful work that gets noticed and makes an impact has earned him numerous industry accolades, including prestigious awards from D&AD, The DRUM, US Telly Awards, CreativePool, and Promax.

Peter's leadership skills and collaborative approach have garnered personal recognition, resulting in his Creative and Design teams being honoured as the "Brand Team of the Year" at the CreativePool awards. Peter has developed an environment that inspires and enables his teams to deliver award-winning work consistently.

Throughout his career, Peter has had the privilege of collaborating with an array of esteemed clients, including 3M, BBC, SKY, Playstation, Disney, Netflix, ITV, Universal, Nestlē, ABC, RTE, PBS, Channel 4, NMC Universal, HSBC, Warner Bros, UKTV, Press Association, HBO, EMI, Bauer, Diageo, SRG SSR, Swiss Air, Snickers, Deloitte, BT, Rolls-Royce, UBS, Red Bull, and Imagination. His ability to understand and meet each client's unique needs has contributed to the development of lasting relationships and successful partnerships.

Peter's obsession with design and innovation drives him to constantly explore new avenues for strengthening brands. From visual identities to motion design, print to outdoor advertising, and online campaigns to live events, Peter's versatility allows him to bring brands to life in every conceivable medium.

Beyond his impressive professional achievements, Peter is known for his exceptional leadership and mentorship skills. Colleagues and team members praise his ability to inspire and motivate, his dedication to nurturing talent, and his commitment to fostering a positive and proactive environment. Peter's generosity in sharing his knowledge and guidance during challenging times has made him an invaluable mentor to aspiring creatives.

His journey from the BBC to becoming the Head of Design at UKTV and BBC Studios is a testament to his talent and relentless pursuit of excellence. By continually challenging himself and his teams, Peter has set new standards in the industry, leaving an indelible mark on the world of design and branding.

About The Global Discussion:

The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.

To learn more about The Global Discussion, please visit:

https://www.theglobaldiscussion.com

Audio: Spotify | Google | Apple

Video: YouTube | Website

Social Media: Twitter | Facebook | Instagram | LinkedIn