Episode 63: How Adopting A Culture Of Experimentation Can Drive Conversions

There is one major driver of successful and innovative companies: experimentation culture. It begins with a willingness to ask the right questions and stay humble about the answers – data will drive your decision-making, not opinions. But, it's easier said than done. 

In this episode, Ryan and Jon cover the proven steps you can take to build a culture of experimentation in your own company and share examples of brands already putting the steps into action.

Listen to the full episode if you want to learn:

1. How to start developing a culture of experimentation
2. Mindset shifts you need
3. 6 steps to building an experimentation culture
4. Real-life brands that put this practice into action

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.