THE ED MYLETT SHOW Billion Dollar Authenticity w/ Jamie Kern Lima
Feb 23, 2021
Jamie Kern Lima, a self-made billionaire and founder of IT Cosmetics, shares her transformative journey from waitress to business mogul. She emphasizes the power of perseverance and reframing rejection as 'serendipitous grace'. Jamie discusses her personal struggles with self-worth and how authenticity is vital to success, especially for women entrepreneurs. With powerful anecdotes, she encourages embracing vulnerability and staying true to one's vision in the face of doubt, ultimately prioritizing fulfillment over superficial success.
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Rosacea and the Birth of IT Cosmetics
- Jamie Kern Lima's dream stemmed from her struggle with rosacea, a skin condition.
- Existing makeup products failed her, inspiring her to create a brand for real women.
Challenging Beauty Standards
- Jamie aimed to challenge unrealistic beauty standards by showcasing diverse women as models.
- This mission drove her to build a company promoting inclusivity and self-acceptance.
Years of Rejection
- Despite initial optimism, Jamie faced years of rejection from retailers.
- She persevered even with dwindling finances and doubts from loved ones.
