The School of Greatness Why 10x Goals Are Easier Than 10% | Price Pritchett
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Dec 12, 2025 
Price Pritchett, a management consultant and author, dives into the intriguing concept that 10x goals can be as achievable as 10% improvements. He challenges the mindset that success requires sheer grind, suggesting instead that breakthroughs occur when we shift our perspective. Pritchett emphasizes the importance of managing our thinking, embracing failure like a child, and taking action before feeling fully prepared. He also shares how reducing negative thought patterns can lead to greater success, showcasing that creativity often flourishes within constraints.
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From Small Firm To Market Leader
- Price Pritchett set a wildly ambitious goal to become the nation's top merger-integration experts despite limited basis to do so.
- He achieved it within six years by focusing on the end goal instead of the means.
Why 10x Is Often Smarter Than 10%
- A 10% improvement can be as hard as a 10x leap because both require change but one asks for a much bigger shift in approach.
- So choose the bolder stretch since the relative difficulty is similar.
Move Before You're Ready
- Make your move before you feel fully ready and avoid the planning graveyard where big dreams die.
- Start acting and iterate instead of endlessly preparing.
