Domain Name Wire Podcast Real domain sales results in 2025 – DNW Podcast #547
Aug 11, 2025
Join domain investors Mark Levine of Domain Theory and Logan Flatt of MediaCode as they discuss their 2025 sales results. They reveal impressive sell-through rates and share their strategies for buying and selling domains, including innovative lease-to-own models. The duo dives into the impact of AI on domain investments and explores the dynamics of various domain extensions like .gg and .AI. Their personal anecdotes and insights into market trends provide valuable takeaways for anyone interested in the evolving domain landscape.
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Revenue Jump From Higher Prices
- Logan increased revenue 168% year‑over‑year despite a smaller portfolio of names.
- Higher sale prices and more five‑figure deals drove the growth rather than more transactions.
Missing Last Year's Big Sales
- Mark is down about 15% in revenue this year and missed multiple large sales he had last year.
- He attributes the difference to not yet having the handful of big five‑figure sales that boosted last year's totals.
Book LTOs At Transfer, Report Taxes On Receipt
- Count lease‑to‑own (LTO) sales when the transfer and final payment occur for accurate momentum tracking.
- Report tax income when payments arrive, but present sales timing by transfer to reflect market activity.