Pharma Launch Secrets Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust
Jul 20, 2022
45:12
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar is joined by four panelists; Haider Alleg, Julia Richards, Karen Pinachyan, and Christina Kotsi.
They cover:
They cover:
- What are the key success elements for content in 2022?
- How is data around HCP’s consumption being gathered, and how can it be used?
- Should pharma companies keep large-scale content factories, or do it differently?
Subscribe here:
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And connect with the host and guests here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Haider Alleg: https://www.linkedin.com/in/haideralleg/
- Julia Richards: https://www.linkedin.com/in/richardsjulie/
- Karen Pinachyan: https://www.linkedin.com/in/karenpinachyan/
- Christina Kotsi: https://www.linkedin.com/in/christinakotsi/
- Ferring Pharmaceuticals Website: https://www.ferring.com/
- Bayer Website: https://www.bayer.com/en/career
- Novartis Website: https://www.novartis.com/
- CSL Behring Website: https://www.cslbehring.com/
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/