In this episode of Elite Trainer Academy, Adam Schafer covers the steps required to build a successful online business as a personal trainer or fitness coach. Adam discusses the importance of setting clear business goals, understanding metrics like client success rates and revenue, and recognizing the value of working within big box gyms before going solo. He emphasizes the need to learn about digital marketing, social media, email marketing, and organic lead generation. The conversation also explores the challenges of balancing training clients and business development, and the long-term benefits of building a brand through consistent, valuable content over quick revenue schemes. This episode is packed with actionable insights for any trainer looking to scale their business sustainably.

00:00 Intro to Building a Successful Online Fitness Business

01:00 Defining Success as a Personal Trainer

01:24 The Reality of Client Success Rates

01:42 Revenue Metrics for Personal Trainers

03:08 The Value of Big Box Gyms

06:51 The Importance of Business Skills

08:50 Balancing Training and Business Development

09:43 The Grind of a Successful Trainer

10:19 The Role of Passion and Hustle

12:50 Interviewing and Hiring the Right Trainers

14:38 The Impact of the Podcast on Trainer Recruitment

15:36 The Journey of a Top Trainer

18:26 Learning Sales as a Trainer

21:35 The Importance of E-commerce and Social Media Skills

25:40 Ranking Marketing Strategies for Trainers

26:16 The Importance of Organic Traffic

29:39 Building a Brand vs. Building a Business

31:53 The Pitfalls of Quick Money Schemes

34:09 Creating Value and Engaging Your Audience

40:48 The Long-Term Strategy for Success

Instagram:

Kyle Pullin - @mindpumpkyle

Adam Schafer - @mindpumpadam

Mind Pump Fitness Coaching - @elitetraineracademy

EP 12: Building a Successful Online Personal Training Business with Adam Schafer