LEADING BRANDS® — Wavebreak Podcast The Power of Focus: Jordan Harper, Founder & CEO of Barefaced
In this episode, we're joined by Jordan Hall, a Board Certified Nurse Practitioner and the Founder & CEO of Barefaced. Jordan started the brand with no prior product experience or capital. Today, the brand is one of the fastest-growing in skincare and proudly boasts 90% customer retention.
In this episode, we cover:
- Starting from Scratch: Discover how Jordan launched the brand, utilizing 0% interest credit cards for funding and rapidly selling out of initial inventory.
- Quality Over Quantity: Learn about the brand's unique approach of focusing on fewer, best-in-class products instead of focusing on trends.
- Organic Growth: Get the step-by-step growth playbook that Barefaced used to double revenue every year since inception, without traditional marketing.
Jordan Harper is the Founder & CEO of Barefaced.
Links Mentioned
Sponsored by...
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.