
 Bloomberg Talks
 Bloomberg Talks Mark Attanasio and Tom Werner Talk PGA's Future
 Jun 26, 2024 
 Mark Attanasio and Tom Werner discuss their vision for the future of PGA, focusing on shifting golf to a league where players own equity, enhancing fan experiences, exploring media impact on golf, and strategies for increasing competition. They also delve into the opportunities and challenges in sports ownership, investment perspectives, and the future of sports amidst increasing valuations and investments. 
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 Transcript 
 Episode notes 
 1  2  3  4  5 
 Intro 
 00:00 • 3min 
 PGA Investment Opportunity and Fan Experience Growth 
 03:09 • 6min 
 Media and Competition in Golf and Transformations in Baseball 
 09:09 • 6min 
 Exploring the Opportunities and Challenges in Sports Ownership 
 15:29 • 3min 
 Investment Perspective and Future of Sports 
 18:04 • 3min 


