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Bloomberg Talks
Mark Attanasio and Tom Werner Talk PGA's Future
Jun 26, 2024
Mark Attanasio and Tom Werner discuss their vision for the future of PGA, focusing on shifting golf to a league where players own equity, enhancing fan experiences, exploring media impact on golf, and strategies for increasing competition. They also delve into the opportunities and challenges in sports ownership, investment perspectives, and the future of sports amidst increasing valuations and investments.
19:19
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Quick takeaways
- Global popularity of golf driving strategic investment in PGA by Mark Attanasio and Tom Werner.
- MLB owners Mark and Tom focus on enhancing fan experience to grow baseball's appeal.
Deep dives
Investing in Golf and the Global Growth of the Sport
Investors Mark Atanasio and Tom Warner discuss their strategic investment deal in the PGA, highlighting the global popularity of golf as a key factor driving their decision. They emphasize the significant financial opportunities presented by golf, both in the US and worldwide, with over 400 million participants globally. By restructuring the PGA to allow players ownership and focusing on enhancing the fan experience, they aim to capitalize on the sport's vast economic potential.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode