
Mark Attanasio and Tom Werner Talk PGA's Future
Bloomberg Talks
00:00
PGA Investment Opportunity and Fan Experience Growth
From discussions between MLB committee members emerges a new PGA investment opportunity shifting golf to a league where players own equity, focusing on commercial growth, Fan Forward research, and enhancing event experiences. The chapter explores the push for athlete quality, increased competitions, and monetizing golf beyond traditional courses, reflecting the growth of off-course participation.
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