6min chapter

Bloomberg Talks cover image

Mark Attanasio and Tom Werner Talk PGA's Future

Bloomberg Talks

CHAPTER

PGA Investment Opportunity and Fan Experience Growth

From discussions between MLB committee members emerges a new PGA investment opportunity shifting golf to a league where players own equity, focusing on commercial growth, Fan Forward research, and enhancing event experiences. The chapter explores the push for athlete quality, increased competitions, and monetizing golf beyond traditional courses, reflecting the growth of off-course participation.

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