Changing Minds with Owen Fitzpatrick THE SCIENCE OF PERSUASION - HOW TO WIN HEARTS AND MINDS
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Mar 31, 2025 Discover the art and science of persuasion as ethical influence takes center stage. Unearth the difference between persuasion and manipulation, including concepts like nudging and reactance. Delve into the psychology behind our need to be right and how biases shape our decision-making. Explore how social influences create echo chambers that reinforce our beliefs, and learn why storytelling holds the key to impactful persuasion. Join a journey to appreciate the power of integrity and empathy in winning hearts and minds.
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Persuasion Versus Manipulation
- Persuasion links what you want with what they already want or feel.
- Owen Fitzpatrick distinguishes ethical persuasion from manipulation based on honesty and mutual benefit.
Nudging Isn’t The Same As Persuasion
- Nudging changes behavior by rearranging environments rather than changing minds.
- Owen Fitzpatrick stresses that nudging is distinct from persuasive emotional or logical arguments.
Reactance Starts In Infancy
- Babies' first word is 'no', showing early reactance to control.
- Owen Fitzpatrick uses this example to explain why adults resist perceived control too.