Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast The Long-Term Principles to Create Effective Facebook Ads
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How often do you look at Facebook?
Facebook is the largest media company in the world, and it has generated more than $27 billion in revenue.
In this episode, you will learn long-term principles to create effective Facebook ads. Today, I’m talking to Karola Karlson, a freelance performance marketing manager specializing in Facebook advertising.
Topics covered:
- Performance Marketing: Tracking results, measuring real-time performance, tweaking ad campaigns, and changing marketing strategies
- Performance marketing is a mindset where you make decisions based on data
- How to generate new leads and customers using Facebook advertising
- Step 1: Messaging - Find unique value proposition that makes your brand shine and stand out
- Step 2: Ad Designs - Do not use stock photos, find unique design angle
- Unique imagery catches people’s attention and generates higher click-through rates
- Utilize ready made icons, videos, and backgrounds with simple text for imagery
- Step 3: Create Facebook Ad Account to set up campaign, objective, goal, budget, audience
- Utilize tools in Facebook Ad Manager to gauge audience and effectiveness of your ads
- Understand your audience by asking questions and targeting customers using similar brands and products
- Conversions and results are necessary to determine if ads are working
- Avoid creating too many ads for one campaign
- Start with one message and then try different messages; keep the same call to action
- Use step-building approach to create trust with your audience
- Reasons why Facebook ad campaigns fail and mistakes that are made
- Facebook is the most effective advertising platform available
- Recent News: Facebook manipulated people to get and use personal and private data
- Data is the reason why marketing ads on Facebook are successful
- Good products and good marketing mean no sleaziness needed
- Aggregate Blog: 1 great article per 2 weeks is worth more than 2 bad articles per week
- Writing posts and promoting the blog generates new offers of partnerships
- Communication and Understanding: Learn about consumer behavior and human psychology to identify what makes them tick and buy
Resources mentioned:
- Aggregate Blog
- Facebook Ad Account
- Value Proposition: What Is It & How to Create One with Momoko Price
- Rand Fishkin’s Step-by-Step Guide to Inbound Marketing
- Daniel Kahneman
- Seth Godin
- 18 Golden Advertising Rules by Legendary D. Ogilvy
- louis@everyonehatesmarketers.com
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Finally...
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