The Very Dental Podcast Network Group Function: It's the Message, Not the Channel with Michael Anderson and Laura Maly
Alan is joined by Michael Anderson and Laura Maly of the Wonderist Agency! Wonderist helps dentists market their practice by helping dentists and teams create a message and tell their story in a compelling way! We talk marketing and storytelling in an interesting and wide ranging conversation!
- How did Wonderist come about?
- Wonderist's favorite conference: The Voices of Dentistry!
- It's time to buy your tickets for VoD!
- People are obsessed with reviews
- Marketing channels (website, Google Adwords, direct mail, SEO, reviews)! Which ones are right for you? That's the wrong question!
- Wonderist can help clarify your message!
- The Wonderist process and 5 buckets (what makes you different and memorable)
- Let people say "no" to your best options!
- Dental offices that create content...what are the best ways to create content for their office
- Michael has a bone to pick with dentists! (spoiler: take photos of your work!)
- Coming soon...Wonderist's own podcast!
Some links from the show:
If you would you like support the Very Dental Podcast Network you should support our sponsors! They help us create content that is, for lack of a better word...Very Dental!
Why should you care about single patient use burs? I can think of a lot of reasons, but the one your patients are thinking about is this one. What’s that sound? That’s the sound of a rotary instrument that’s never been used on another patient. That’s the sound of no cross contamination. That’s the sound of your patient knowing that you are looking out for them. Sure you get a super sharp, never been used bur each and every time you open a Microcopy bur, but mostly your patients know that you take cross contamination seriously. Go check out the wide variety of single patient use products at verydentalpodcast.com/microcopy. A new (and sterile) bur…every time. Microcopy Dental.
Ideal preps. That’s what we aim for. One excellent way to get there is to use a core material to build the tooth back up to ideal contour. Cosmecore from Cosmedent is my choice for building up a broken down tooth. It’s dual cure, comes in a variety of colors and cuts just like a tooth. You’ll get a super smooth finish with no gouging. Right now I’ve got the 50 gram dispenser that fits in a small impression gun, but when I need to refill I think I’ll go with the 8 gram syringe. Both work great, but those syringes are handy and don’t take much room on a set up. Check it out at verydentalpodcast.com/cosmecore!
It’s funny, but you never really know how your branding effects people until you see it in your own life. So Jacob, my youngest 11 started Invisalign with a local orthodontist. He’s following all the instructions, including taking them out to eat. So I’m CONSTANTLY seeing a case for his aligners with our orthodontist’s brand. Like every single day. I’m realizing that cases for aligners, splits and removable offer a brilliant way for people to remember your office and your brand! And then I thought of our friends at Zirc who offer aligner sized and denture sized boxes in tons of colors that you can customize with YOUR logo! They’re offering a buy one, get one deal on retainer or denture boxes with your logo and 4 lines of custom print! Go check it out at verydentalpodcast.com/imprint and use code: verydentalimprint for your Very Dental deal!
Our friends at Enova Illumination have your magnification and lighting needs all figured out. Whether you’re looking at new loupes, a surgical headlight like no other or the amazing line of Zumax microscopes, Enova Illumination has you covered! Go check them out at verydentalpodcast.com/Enova and take advantage of the discounts they have for Very Dental Podcast Network listeners!
Do you need help with a logo or website design? Our friends at Wonderist can definitely help! Keep your eyes open for updated logos of all your favorite Very Dental Podcast Network shows this month...they’ve been designed by the pros at the Wonderist Agency! Want more information? Go check them out at verydentalpodcast.com/wonderist!
Do you want an easy way to support the Very Dental Podcast network? Go check out the monthly deals from our friends at Crazy Dental! Each month Crazy Dental will be offering all kinds of different coupons on the product you’re using most! Head over to verydentalpodcast.com/crazy to see the monthly deals they have in store for you!