Car Dealership Guy Podcast Becoming Canada’s #1 VW CPO Dealer: What’s Working, What’s Broken, and Where Profit Is Slipping Away | Greg Smith, VP Operations at Leavens Automotive Group
Today I’m joined by Greg Smith, VP operations at Leaven Automotive Group. We dive how he became the #1 Volkswagen CPO dealer in Canada, why he’s mystery shopping his own stores every month, his loss-leader strategy behind auction purchases and much more. This episode is brought to you by: 1. Uber for Business - With Central, you can request a ride on behalf of your customers even if they don’t have the Uber app. If you’re ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit @ http://t.uber.com/CDGauto today 2. Experian Automotive - Like most Car Dealership Guy Listeners, you’re constantly looking for the inside edge on the auto industry. So if you’re ready to step up your game to the next level – outpacing the competition and building customer loyalty – there’s only one place to go from here: Experian Automotive. They’re the only ones with exclusive data across vehicles, consumers, and credit—plus expert data scientists who connect the dots to uncover the insights you need. Get the industry-leading insights from Experian Automotive today! Learn more by visiting @ https://carguymedia.com/4cfcLjZ 3. Nomad Content Studio - Most dealerships still get social media wrong—ignoring it, posting boring inventory photos, or handing it off to someone without a plan. Meanwhile, the dealer down the street is pulling millions of views and closing real car deals. That’s where Nomad Content Studio comes in. They’re the team behind dealers like Paragon Honda, Benzs & Bowties, and EV Auto. Nomad trains your videographer, guides what to film, then edits and posts across every platform for you. Want your dealership to be next? Head to http://www.trynomad.co and book a call. Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/
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Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu Topics: 00:22 What shaped Greg's early career? 02:10 Why transition to BMW Canada? 04:27 Biggest management challenges faced? 07:12 What defines your leadership style? 11:22 Most effective meeting strategies? 23:33 Best gross profit strategies? 26:03 Scaling challenges in auto retail? 30:29 Core dealership culture principles? 39:37 How to improve trade appraisals? Check out Car Dealership Guy’s stuff:
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