With four technology start-ups to his name, WP Engine founder and CTO Jason Cohen knows a thing or two about the importance of validating a business idea before building it. In this episode, Jason shares his strategies for getting detailed, specific feedback from your ideal customers. An introvert himself, Jason understands that speaking to people can be challenging; but when you keep your larger motivations in mind, anything is possible.

Episode Highlights:

• The double-edged sword of being able to sell online
• Getting into the mind of the customer
• The risks and benefits of working at a start-up
• The one question you should ask yourself before any business or social event
• The importance of your “why” in getting you through unenjoyable tasks
• How to get helpful, detailed responses to questions about your idea or product

About Jason:

With over 20 years of experience in business and software development, Jason is founder and CTO at WP Engine, where he develops and refines the company’s technology and product roadmap. Jason is a serial entrepreneur, having built four technology startups to more than $1 million in annual revenue. He is a founding member and mentor at Capital Factory, and was previously a founder of Smart Bear and IT WatchDogs. Jason received the EY Entrepreneur of The Year 2017 Central Texas Award for Technology.

Resources Mentioned in the Show:

• WP engine
• Part 2 of this episode

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