Ad Sales Training Nation Improving Your Sales Decks to Close More NOW! with sales training coach Ryan Dohrn
Nov 13, 2023
Discover the art of crafting impactful sales decks that resonate with clients by showcasing success stories and logos. Learn how to transform sales pitches into valuable conversations that foster strong relationships. Uncover strategies for seasonal advertisers to maintain consistent messaging, emphasizing long-term gains over quick wins. Explore the importance of ongoing marketing in tourist areas and how it builds brand loyalty and recognition, even in off-seasons. Enhance your sales game with insights that drive tangible results.
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Episode notes
Always Show Up With Materials
- Do bring tailored sales materials to meetings rather than showing up empty-handed.
- Use visuals because most people learn effectively through their eyes and expect materials.
Sales Materials Are Priceless
- Great sales materials are priceless and can change meeting dynamics instantly.
- Visuals and referenced materials increase credibility and buyer comfort in meetings.
Open With Client Logos
- Do lead presentations with a 'logo soup' slide that shows current clients and success stories.
- Pair every feature or option with a client success story to build social proof.
