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NARPM Radio

Real Estate Done Differently

Oct 25, 2023
Cody Thurman, VP at Living Room Realty and Managing Principal Broker, discusses how Living Room Realty is redefining real estate with their unique approach. They prioritize residents and landlords alike, making property management a breeze. They also explore the challenges of maintaining their unique identity and the benefits of giving back to the community.
38:49

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Living Room Realty demonstrates their commitment to the community by implementing a B1G1 program linking their business activities to supporting a nonprofit organization, enhancing conversion rates and attracting clients who value social consciousness.
  • Living Room Realty differentiates itself by maintaining a boutique approach, allowing for flexibility, clear brand representation, and development of tailored training programs and marketing strategies.

Deep dives

Living Room Realty's Commitment to the Community

Living Room Realty, a local boutique real estate company based in Portland, Oregon, demonstrates a strong commitment to the community through their core values. They have implemented a B1G1 (Buy One, Give One) program where they link their core business activities to supporting a nonprofit organization. By choosing an organization called Camp Hope, they donate a portion of every meeting they have with potential clients to feed veterans suffering from PTSD. They also create a process where they leave clients a card explaining how their meeting has contributed to a donation. This program not only helps the nonprofit, but also enhances their conversion rates by showing their social consciousness. Living Room Realty also partners with other nonprofits through the Loving Room Fund, where a portion of every sales commission goes to three selected nonprofits for a period of three years. This deep relationship and partnership with nonprofits not only generates goodwill, but also attracts clients who want to do business with a company that is involved in giving back to the community.

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