The Daily A New Era in College Sports
Jul 1, 2021
Alan Blinder, a New York Times reporter specialized in college sports, dives into the NCAA's groundbreaking decision to allow athletes to profit from their names, images, and likenesses. He discusses how this shift marks a significant departure from traditional amateurism. The conversation explores legal changes like California's Fair Pay to Play Act and the financial implications for college athletics, including how teams can negotiate their broadcasting deals. Blinder also highlights the ongoing demand for fair compensation and the evolving power dynamics within college sports.
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March Madness Revenue Explosion
- In the early 1980s, March Madness brought in $16 million yearly.
- This increased to $1 billion by the late 80s due to cable TV's rise and bidding wars.
NCAA's Unchanged System
- Despite increased revenue, the NCAA system barely changed, with athletes remaining unpaid.
- Money went to less popular sports and scholarships, while coaches' salaries soared.
Ed O'Bannon's Lawsuit
- Ed O'Bannon, a former UCLA basketball star, sued the NCAA and EA Sports after discovering his likeness was used in a video game without his consent or compensation.
- This led to the game's removal and sparked a wider debate about athlete compensation.