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Business Daily

Paris 2024: The race for the perfect running shoe

Jul 23, 2024
17:28
Snipd AI
US marathon winner Kellyn Taylor discusses the impact of carbon-plated running shoes on marathon records. The podcast explores the evolution and competition in the running shoe market, including the rise of 'super shoes' and collaborations between top athletes and brands like ON. The influence of carbon plates on running innovation and the ongoing competition to create the perfect running shoe are also discussed.
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Podcast summary created with Snipd AI

Quick takeaways

  • Brands innovate to meet diverse runner preferences, emphasizing speed, comfort, and style.
  • Debates on 'super shoes' highlight performance enhancement concerns and fairness in running competitions.

Deep dives

The Evolution of Running Shoes

The running shoe industry continuously evolves as brands innovate products to keep consumers interested. Different runners prioritize various aspects such as speed, comfort, or style, leading to a diverse market. The global running shoe industry is currently worth $48.4 billion and projected to surpass $70 billion by 2031, reflecting the growing interest in running worldwide.

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