Runners share insights on the evolution of running shoes, from minimalist designs to cutting-edge technology such as carbon plates, emphasizing the significance of selecting the appropriate footwear for races and the impact of particular brands on gaining a competitive edge.
The running shoe industry is worth around $50bn across the world, with more and more of us taking part in the sport.
With more popularity comes more competition, so what are brands doing to keep consumers interested? We ask the chief marketing officer at Swiss sportswear company, ON, and find out how it helps sales when a top athlete wears their shoes.
And as the debate around 'super shoes' rumbles on, are they really worth the expensive price tag? US marathon winner Kellyn Taylor tells us about the pros and cons of carbon plated shoes - which played a big role in marathon records being smashed in 2023.
Presented and produced by Izzy Greenfield.
(This programme was first broadcast in January 2024. Picture: Runners on a race track. Credit: Getty Images)