I might be more bullish on Jack Rubin's Purdy & Figg than any other brand on which I've personally worked.

That's because not only does the UK-based natural cleaning product brand have the core financial markers of a successful subscription brand (ridiculous repeat rate, low churn, good margins), but it's co-founder and co-CEO, Jack Rubin, has all the markers of a successful ecommerce operator (smart, humble, relentlessly focused on the drivers of his shareholder value–especially contribution margin).

Even after working with Jack as a business coach for months, I was repeatedly knocked back by his insights.

Frankly, this is one of the most insight-loaded episodes I've ever released. Soak it up.

EPISODE HIGHLIGHTS

[00:00:09] Subscription e-commerce business success.
[00:06:13] Product experience drives customer retention.
[00:11:23] Subscription brands prioritize future value.
[00:17:37] Subscription model with strategic pricing.
[00:23:19] Testing beats received wisdom.
[00:25:07] Testing and adapting drives success.
[00:31:02] Measurement and clear targets drive success.
[00:36:40] Predicting customer behavior is crucial.
[00:39:49] Tracking metrics for effective forecasting.
[00:45:38] Weekly forecasting improves business performance.
[00:48:55] Data-driven decision making is key.
[00:51:13] Generosity and thoughtfulness create value.

EPISODE SPONSOR

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REFERENCED IN THE EPISODE:

Purdy & Figg Landing Page
Kynship Influencer Marketing Agency

FOLLOW UP WITH JACK

Follow Jack on Twitter: ⁠@JackRubin1

FOLLOW UP WITH ANDREW

Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

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