In this episode of Last Client of the Day, we sit down with Matt Danna, CEO of Boulevard, to explore a game-changing approach to client retention and revenue growth. Matt shares his unique perspective on why waiting until the third salon visit to introduce product sales can lead to stronger client relationships and, ultimately, higher overall revenue. Discover the insights behind this strategy, how it transforms the client experience, and why prioritizing retention over immediate sales can be a win-win for clients and your business. Tune in to learn why patience pays off in the long run in the beauty industry.

Last Client of the Day is presented by Boulevard. Follow and support below:

Content Strategy & Direction: Shanalie Wijesinghe
Creative Producer: Emily Badgley
Creative Direction & Copy: Jake Broselle
Edited: Stefanie Maegan
Sound & Music: Tristan Callaway and Servando "MAXXX" Moquette
S1 Sound & Music: Eric "Ric" Flores and Servando "MAXXX" Moquette
Camera Operator: Deborah Kim
Gaffer: Colin Shepard
S1 Pick Up Gaffer: Micah Goldfarb
Hair & Make Up: Z'dra Jaye
Hair & Make Up Assistant: Rhodela Castillo
Production Assistant: Alex Wiggins and Bence Talor
S1 Production Assistant: Drea Rodriguez

Boulevard offers the first and only client experience platform purpose-built for appointment-based, self-care businesses.

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Trust Over Transactions: Your Client Retention Playbook with Matt Danna