Loren Elia is the Director of Product Marketing at Honeybook and an experienced marketer with over ten years of involvement in Product Marketing Management, E-commerce, and Digital Marketing. She is a creative problem solver, and her passion leads to product marketing management (PMM) in technology.
Today we will be sitting down with her as she sends us seven helpful strategies that we can use to transition from sales-led to product-led marketing efficiently. She will also teach us to present facts and data while working with the right team. Join us as we give you a ton of golden nuggets to collect in this insightful episode.
Show Notes
[0:39] Transitioning from sales led and product led entails having to realign priorities on different teams and departments
[1:33] Presenting facts , data and be mindful of the people that you are working with
[2:47] Make sure you’re connecting with your teammates
[4:35] PLG makes your company more attractive to investors
[5:05] Difference between Product Marketing and Product Management
[6:26] Strategies that helped her in transitioning and the 7 things that can help you make that transition
[18:18] A quick summary of the 7 points
[19:22] Make sure that your information is readily available for users to consume
[20:46] Understanding your user’s journey
About Loren Elia
Loren's an experienced product marketer with 10 plus years in brand management, e-commerce, and digital marketing. She shows excellent leadership by helping prioritize her company’s business goal and leading an excellent marketing team. Her company Honey Book highlights task management that allows users to view and track various project stages and keeps other documents in one place.
In break times, you can find her munching over chocolate-covered pretzels or mandarin oranges in her office.
Links
Honey Book
Product Led Slack Community
Profile
Loren on LinkedIn
Loren on Twitter
ProductLed Podcast