42: Expanding Into New Markets with Matthew Whitaker

Today I am talking with Matthew Whitaker, the founder and Director of Market Development at gkhouses, a property management company that manages a lot of single family doors in Birmingham, Chattanooga, Nashville, Little Rock and soon to be a city near you.  

After starting in Birmingham during the housing crisis, gk has expanded into multiple markets and seen some pretty significant growth. Most importantly, I like Matthew. I think he's competent, I think he's a hustler and he's doing interesting things.  

Matt knows what it is to be a founder while still being ambitious and taking best in class thinking from outside the industry, recognizing it's just a business that happens to do property management. I love that mindset.  

Today, we're going to talk about his secret sauce and how he's grown the business. If you're second-guessing your own approach to growth, this is the episode for you.