In this episode of the ProductLed Podcast, we explore three battle-tested strategies that have helped generate over $1 billion in self-serve revenue. These insights come from analyzing 324+ companies and uncovering what truly drives product-led growth beyond surface-level tactics.

Today, we dive into the Bullseye Strategy, the Intentional Free Model, and the Bowling Alley Framework—proven methods to position your business as the obvious choice, create a high-converting free experience, and remove friction from onboarding. Using real-world examples like Tettra and Snappa, we break down how small but strategic shifts can lead to massive growth.

Key Highlights:

1:05 – Why most companies fail before they start
5:31 – How to design a free model that drives conversions
7:19 – Case study: Tettra’s switch to a freemium model
12:08 – The Bowling Alley Framework for frictionless onboarding
12:50 – Case study: Snappa's 20% boost in conversions
13:46 – How to streamline onboarding for faster user activation
16:30 – Final takeaways and next steps

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3 Strategies for $1B in Self-Serve Revenue