How Personalization Can Turn Your Ordinary Website Into an Irresistible Sales Platform

Eric Melchor from Optimonk joins Matt Edmundson in this episode to share his insights on website personalization and how to make the most of it to improve customer experience and increase sales!

ABOUT ERIC

Eric Melchor is a personalization geek, mediocre tennis player, and Texas expat living in Romania. His background is in identifying ways to increase customer lifetime value through video and web personalization as well as partnership marketing. In addition to being the personalization ambassador for OptiMonk, he also hosts a podcast called Innovators Can Laugh where he learns from innovative startups in the European tech scene.

Here’s a summary of the great stuff that we cover in this show:

• Eric started out with Bonjoro, a company that segmented videos into industry categories. With Optimonk, he created a system that personalized the experience for each user thus improving the overall experience for global visitors.
• Personalization can be a powerful tool for website owners, increasing conversion rates and engagement. One way to personalize the user experience is to use a conversational pop-up that asks questions about the visitor's preferences. This allows you to segment your visitors and serve them content that they are interested in, which can lead to increased sales.
• Optimonk seeks to create micro engagements on websites in order to increase customer value optimization. These micro engagements can take the form of providing relevant content based on a user's individual behavior or preferences, or simply engaging with them in a friendly way.
• If you are running a small e-commerce store, try to save abandoned carts and offer discounts to encourage people to return. Using a nano bar at the bottom of your website to collect emails and tying the headline on your landing page to the ad copy of your Facebook ads and Google paid media ads are some great strategies to increase sales.
• Other quick wins for personalization include messages for returning visitors and images of a visitor's home country flag with a welcome message.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.