Sharp Tech with Ben Thompson Meta and an Abundance of AI Opportunities, When AI Integrates Into the Feed, AI for UI and One Emailer's Dismay
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Oct 31, 2024 The discussion dives into Meta's future in the e-commerce space, emphasizing the shift towards AI-generated content and its role in advertising. New strategies in targeting and the impact of privacy measures are explored, alongside the potential downside of integrating AI into social media feeds. The conversation highlights the challenges of user engagement and the balance of influencer marketing. Lastly, it reflects on the emotional impacts of a tech-driven world, advocating for awareness and management of our digital experiences.
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Meta's AI Advantage
- Meta is well-positioned to leverage generative AI due to its strong content channels.
- This positions them for significant future growth, potentially becoming the world's most valuable company.
Meta's Evolving Ad Model
- Meta's advertising model has evolved from demographic targeting to outcome-based advertising.
- Advertisers pay for desired outcomes, like app installs or product sales, maximizing ROI.
Targeted Ad Anecdote
- Ben Thompson recalls a time when a manager at Microsoft created a highly targeted ad specifically for him.
- This highlights the old method of targeting based on demographics and interests.