Meta and an Abundance of AI Opportunities, When AI Integrates Into the Feed, AI for UI and One Emailer's Dismay
Sharp Tech with Ben Thompson
The Evolution of AI in Advertising
This chapter explores the transformative impact of AI on advertising within Meta's ecosystem, emphasizing the shift from traditional demographic targeting to strategy driven by business objectives. It highlights the challenges advertisers face, notably following Apple's privacy measures, and how generative AI is reshaping ad efficiency and targeting. The discussion covers not only the intricacies of platforms like Facebook and Amazon, but also the evolving e-commerce landscape influenced by social media and influencer-driven commerce.
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