The Marketing Tactic You Must Master in 2018

[00:27] Today’s Topic: The Marketing Tactic You Must Master in 2018

[00:33] Surprise: it’s branding!

[00:49] Neil recently performed a survey to discover what causes people to engage with his brand.

[00:57] He made sure it was an open-ended survey.

[01:05] The answers were either that they saw him at a conference or watched his videos.

[01:55] The reason Eric and Neil simulcast their podcasts on video is because people enjoy and engage with the videos more.

[02:14] Even though it costs more upfront, it will pay off financially in the long run.

[03:00] The market is very fragmented right now; the way people market and engage with content varies.

[03:38] Make sure that you spread your content across the many different social media platforms, because you will reach different people on each one.

[04:35] There are a lot of websites that get a lot of traffic, but bring in little revenue; so, Neil’s company has been buying them out in order to pick up the traffic.

[05:10] That’s it for today!

[05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

The Marketing Tactic You Must Master in 2018 | Ep. #640