The GaryVee Audio Experience How You Can Prepare Your Business for a Web 3.0 World | Meta Marketing Summit
Aug 21, 2022
Nicole Tan, the Country Director for Malaysia at Meta, shares valuable insights on marketing in a Web 3.0 world during her chat with Gary Vaynerchuk. They delve into why brands need to pivot from traditional media to a more creative social media approach. Quantity versus quality in content creation is discussed, emphasizing audience engagement. The conversation highlights the evolution of social commerce and the importance of storytelling, while also touching on how businesses can strategically prepare for the transformation driven by NFTs and blockchain.
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Episode notes
Embrace Social Media & Relevance
- Brands must move beyond television-centric advertising and embrace social media platforms.
- Focus on creating relevant content through higher volume and nuanced creative.
Quantity Over Subjective Quality
- Judging creative quality is subjective; data-driven feedback is more effective than individual opinions.
- High creative volume allows data to reveal what resonates with the audience, bypassing subjective biases.
Empower Creative Teams
- Empower creative teams and use data to evaluate their work over time.
- Avoid stifling creativity with subjective opinions and excessive meetings, which can hinder progress.