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Scale Up With Nick Bradley

Cameron Herold On Finding Your Second In Command

Jul 19, 2023
Cameron Herold, the visionary behind 1-800-GOT-JUNK?'s massive growth, shares insights on finding the perfect Chief Operating Officer (COO) for your business. Key takeaways include understanding yourself as a CEO, defining roles clearly, saying no as a true leader, and the importance of a strong company culture.
38:04

Episode guests

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Quick takeaways

  • A successful CEO-COO relationship requires the COO to complement the CEO's strengths and fill in the gaps in their skill set.
  • To attract high-quality COO candidates, it is essential to build a strong brand, develop an excellent reputation, and actively promote the organization's value proposition.

Deep dives

The Importance of Finding a Great COO

Finding a great COO for a business is crucial for successful scaling and preparing for a high valuation exit. A strong leadership team with a fantastic second in command is essential for overcoming bottlenecks and ensuring smooth operations. Cameron Herald, an expert in the field, emphasizes the significance of a COO in balancing complementary skill sets to the CEO. While COOs traditionally handle operational aspects, they also bring unique qualities that the CEO may lack. To find the right COO, understanding the CEO's strengths and weaknesses is crucial. This insight helps clarify the specific skills and traits required in a second in command.

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