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Domesticity As Cultural Product
- Martha Stewart anticipated today's aesthetic domestic culture where watching curated home tasks is entertainment.
- Her work reframed domesticity as creative practice rather than only unpaid labor.
Catering Business That Created The Illusion
- Martha and Norma Collier started a catering business that staged events to make hosts look accomplished.
- The firm served celebrities and built Martha's reputation as a high-end caterer.
Nostalgia Met New Economic Roles
- The 1970s saw women gain labor rights while culture romanticized a pastoral domestic past.
- Martha leveraged that nostalgic aesthetic as a business model for aspirational domesticity.