Better Advertising with BTR Media How to Unlock AMC's Potential
Episode #067 - Are you maximizing the potential of Amazon Marketing Cloud (AMC)? In this episode, Justin is joined by our Head of Product, Dustin Wassner as they discuss the latest developments in AMC, emphasizing the implementation of AI-driven query creators and the broader rollout of AMC functionalities for Sponsored Products. They talk about the impact of these recent updates and share their insights on leveraging AMC's newfound capabilities to fine-tune advertising funnels, enhance audience targeting, and manage campaign performance effectively.
"It's going to be one of the biggest releases we've seen in quite some time." - Dustin Wassner
A few of their talking points:
- AMC's new AI-driven query creator allows advertisers to generate SQL reports without needing technical expertise, democratizing access to valuable data insights.
- Recent developments enable advertisers to utilize AMC with just Sponsored Ads, eliminating the previous necessity of using Amazon DSP.
- Optimizing sales funnels has become more precise, with AMC allowing advertisers to target specific audience segments more granularly.
- Performance reporting and audience adjustments in AMC enable advertisers to make data-driven decisions effectively.
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