Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.
Kait, Brad, and Dave cover:
- Turning LinkedIn into a lead generation machine and building a strong founder brand.
- The nitty-gritty of creating authentic, engaging content that resonates with your audience.
- Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.
Timestamps
- (00:00) - - Intro
- (06:58) - - Why LinkedIn is a Goldmine for B2B
- (11:36) - - Getting Familiar with Your Audience
- (13:51) - - Challenges of Getting Started
- (15:42) - - Most Common Mistakes Made with LinkedIn
- (21:14) - - Founder's Content Creation: Behind the Scenes
- (25:10) - - Content Scheduling on LinkedIn
- (28:35) - - How Founders Should Manage LinkedIn Engagement
- (32:19) - - Metrics Behind the Founder Brand on LinkedIn
- (34:49) - - Inside Look at the Real Business Impacts
- (38:35) - - Why You Should Overcome Your Reluctance to LinkedIn
- (41:46) - - Maximize Content Impact with an Evergreen Strategy
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt) 
