Robbie Summers - The $100M Sales Expert: The Psychology of Selling To Anyone!

In this episode, we interview high-ticket sales expert  Robbie summers to unpack & discuss the psychology of sales -  whether you’re selling at the $1k, $10k, $100k, or even $1M+ level! Robbie’s story from humble beginnings on a farm to lessons learned from $100m in sales will be sure to give you the insights you need to take your business to next level!

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Timestamps 00:00:00 – Intro: Meet Robbie Summers ($100M+ in sales) 00:01:01 – Growing up in small-town Idaho & family values 00:03:33 – First hustle: shoveling horse stalls & Boy Scout lightbulb sales 00:05:25 – LDS mission: learning grit, rejection, and real communication 00:06:15 – First big win: pest control sales at 21 ($40K in 3 months) 00:08:44 – Early sales lessons: why “shut up & ask questions” changed everything 00:12:45 – Working with Russell Brunson, Brian Tracy & top entrepreneurs 00:16:10 – The psychology of high-ticket sales ($10 vs $100K vs $250K) 00:23:02 – Confidence, raising prices & overcoming impostor syndrome 00:26:48 – Selling transformation, not features: real value vs. price 00:29:05 – How to hire, test & fire sales reps (Robbie’s process) 00:41:04 – Greatest commission check ever ($125K in one deal) 00:47:08 – Case study: helping Sarah Petty go from $0 → $275K sales 00:51:03 – Why entrepreneurs must step out of sales to scale 00:56:05 – Russell Brunson’s Inner Circle growth (without Russell selling) 01:02:03 – Daily routines, tonality & sales call preparation 01:08:04 – Posture & control: why prospects must qualify through you 01:13:06 – Best & worst sales advice + lightning round wisdom 01:15:05 – The future of sales in the age of AI & robotics 01:18:07 – Entrepreneurship advice: dealing with rejection & tough days 01:20:08 – Legacy, serving people, and Robbie’s closing wisdom 01:21:03 – Outro & where to find Robbie

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