Code Story: Insights from Startup Tech Leaders

S11 Bonus: Erez Druk, Freed

Nov 6, 2025
Erez Druk, Co-founder and CEO of Freed, is on a mission to revolutionize healthcare with an AI clinician assistant. He shares his journey from Israel to the Bay Area and how witnessing the challenges faced by medical professionals inspired him to create a solution that reduces their administrative burden. The conversation highlights the importance of HIPAA compliance, evolving product features based on user feedback, and the impact of personalized hiring practices. Erez emphasizes the significance of deep user care and a long-term approach to entrepreneurship.
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ANECDOTE

Proof Of Concept Over Dinner

  • Erez built a demo that recorded a patient visit, fed it to ChatGPT with prompts, and produced a clinical summary.
  • A doctor’s excited reaction convinced him Freed would work and prompted immediate product development.
INSIGHT

Mission Driven By Clinician Empathy

  • Erez framed Freed as an AI clinician assistant focused on reducing administrative burnout and saving clinicians time.
  • He built the product from a deep empathy for clinicians he met through his wife and friends in medicine.
ADVICE

Ship A Minimal, Compliant MVP

  • Strip your first product to the essential must-have and ship quickly using off-the-shelf services.
  • Treat regulatory or safety requirements (like HIPAA) as the one non-negotiable constraint to solve first.
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