Timestamps:
00:55 - How PMMs should drive revenue
05:46 - The focus on leads vs. the focus on revenue
08:18 - How to make sure PMMs drive revenue
10:45 - Why stakeholders don't understand the impact of messaging
16:16 - Balancing strategic projects with tactics as a PMM
22:46 - How to manage ongoing requests
27:38 - How to enforce a research phase on strategic projects
31:50 - How to help change priorities internally
35:46 - What to do if you're doing more lead gen than revenue capture?
Show notes:
Olivine and Winter - B2B Messaging Course
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