Style and Substance Glow up Your Website in a Morning
Sep 24, 2025
Fiona Humberstone, a brand strategist and author, shares quick-win strategies to elevate your website without a full rebrand. She discusses when to refresh your site and how small tweaks can create an instant impact. Fiona emphasizes the importance of crafting effective headlines and structuring content using the AIDAQA approach. Listeners can expect actionable advice on enhancing emotional resonance, boosting credibility with testimonials, and simplifying navigation. With Fiona's morning checklist, transforming your site feels attainable and exciting!
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Episode notes
Fix The Above-The-Fold First
- Look first at the above-the-fold area: photography, headline, and colors create the instant gut impression.
- Change the hero photo and headline to match how you want people to feel without doing a full rebrand.
Don't Tinker With Colors Quickly
- Avoid tinkering with colors or fonts as a quick fix because they need deeper strategic work.
- Instead, check your brand guideline and ensure the implemented colors are used appropriately.
Craft A One-Line Positioning Headline
- Write a clear, single-line positioning headline that tells visitors who you are and why you matter.
- Make the headline instantly recognizable so visitors know they are in the right place.