486 - How to Forge a Legendary Brand Using the Potency of Stories

Roger Short is the chief visionary officer and managing partner of Impact Legacy Group. When you listen to his interview, you’ll hear him talk about branding a business, including the essential need to offer stories that connect with people’s emotions and surround yourself with people who believe in you. Tune in to discover what it is that makes selling life insurance the best kept secret in America, the most important aspect of any good story that you share, and the two fundamentals that will always and inevitably produce ineffective phone sales callers.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Website: impactlegacygroup.com

·      YouTube: Life Insurance Academy

·      Instagram: @rogershort

·      Facebook: @rogershort

·      LinkedIn: @rogershort

·      Free e-book: ”The Relationship Marketer's Guide to Branding”

 

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0:00     Introduction

1:02     Roger’s backstory

1:53     Story #1: Climbing in Colorado

3:29     Life lessons you learn from doing hard things

5:37     The motivation to build Impact Legacy Group

9:57     Story #2: First exposure to life insurance

13:03   Building a brand | The start of the Life Insurance Academy podcast

16:25   Building a brand requires authenticity

18:37   Be authentic, provide good content, and people come to you

20:59   Top telephone sales tips

22:32   The power of storytelling

27:15   Advice for facing adversity

32:47   Action Item