WHOOP Podcast

How Joey Gonzalez Brought In-Person Fitness Back to Life at Barry's

Jul 31, 2024
Joey Gonzalez, the dynamic CEO of Barry's, shares his inspiring rise from client to leader in the fitness industry. He reflects on his journey growing up as a gay Latino in a small town and how fitness transformed his life. The discussion dives into the impact of COVID on Barry's and the innovative strategies he implemented to revive the brand. Joey highlights the importance of community in fitness and shares insights on balancing structure and creativity in workout experiences, while also exploring the role of technology in fitness today.
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