714 Heather Terry: Founder & CEO of GoodSAM Foods

Jul 14, 2025

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On this episode of The Kara Goldin Show, we’re joined by Heather Terry, Founder and CEO of GoodSAM Foods—the farmer-first snack brand flipping the traditional CPG playbook on its head. With a just-closed $9 million Series A, raised primarily from Latin American investors who understand regenerative agriculture, Heather is proving that it’s possible to scale a values-driven business without compromising your mission.
In our conversation, Heather shares the lessons she learned the hard way about taking misaligned money—and why she’d rather go out of business than do it again. We dive into how she brought investors to the farms to meet smallholder growers face-to-face, why most food investors are missing the point, and how GoodSAM is creating a new model that’s good for people, good for farmers, and good for the planet. From fundraising and transparency to supply chain transformation and climate action, Heather offers a powerful look at what it takes to build a regenerative brand that lasts.
Whether you’re a founder raising capital, a food industry insider, or someone who cares about building a better food system—this episode is packed with insight and inspiration. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Heather Terry and GoodSAM Foods:
https://www.instagram.com/goodsamfoods
https://www.instagram.com/heatherkterry/
https://www.linkedin.com/in/heatherkterry
https://www.linkedin.com/company/goodsamfoods
https://www.goodsamfoods.com/