The way that companies tell stories and build narratives is changing -- from top-down storytelling to bottoms-up narrative-building. Because they're such empty vessels for narrative, NFT projects like CryptoPunks and Degenerate Ape Academy make a useful study.
We’ll cover:
- From Storytelling to Narrative Building
- Narrative in Venture Capital and Startups
- Lessons from Crypto
Read the full post at Not Boring.
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