Overtime and the Persistence of Stories

Apple, facebook and even stripe all built their narratives during a time when the competition for attention was less fierce. Apple's recent decision to put back doors an ie cloud an i message has caught the ire of the privacy passionate, but hasn't dented the company's reputation. Stripe is a fantastic modern example of a company around which such a strong narrative has been built that it achieves the holy duo. The tricks that got them here probably won't work for you.