Working It
Can AI really do creative work?
Jun 25, 2024
Dan Sherratt, VP of creative at Poppins, discusses using AI to speed up tasks and the place for human-made products. Oxford professor du Sautoy explains how AI can be genuinely creative and help humans think less like machines.
19:28
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Quick takeaways
- Generative AI models like Mid-Journey enhance efficiency in creative tasks without replacing human creativity.
- AI prompts creative breakthroughs by offering unconventional ideas, balancing solo human creativity with collaborative exploration.
Deep dives
Impact of AI on Creative Work
AI's influence on creative jobs has sparked concerns, but it also offers optimism for enhancing efficiency and innovation. Dan Sherritt from Poppins highlighted how generative AI models like Mid-Journey can streamline simpler tasks, making creative processes faster and more profitable. AI's role in pitching, conceptual work, and proposal processes has leveled the playing field for smaller agencies and increased speed without replacing human creativity.
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