The Digital Marketing Podcast by Exposure Ninja

The Best B2C Marketing Strategies for 2025

Jun 2, 2025

Discover how AI is reshaping B2C marketing, turning shoppers into data-driven decision-makers. Learn about innovative quiz-driven strategies that enhance customer engagement, such as Lick Paint's effective color selection tool. Delve into the power of email automation that yields impressive ROI within weeks. Explore the critical balance of customer acquisition costs and lifetime value for sustainable growth. Uncover tactics from leading brands that effectively capitalize on the evolving digital landscape.

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INSIGHT

AI Agents Shopping Shift

AI agents like Perplexity and OpenAI's Operator will soon shop directly for consumers.
This will change e-commerce as AI will handle product discovery and checkout instead of humans.

ADVICE

Quiz-Driven Customer Acquisition

Use quiz-driven product selection to convert cold search traffic effectively.
Capture emails during the process for personalized follow-up marketing.

ANECDOTE

Sakuraco’s Email Capture and Scarcity

Sakuraco offers $5 off for email signup to cheaply capture leads.
They add scarcity by changing products monthly, increasing urgency to buy.

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The B2C marketing landscape has fundamentally transformed, with AI agents now shopping on behalf of consumers and customer acquisition costs reaching breaking point — creating both unprecedented challenges and extraordinary opportunities for brands that understand how to navigate this new terrain.

While traditional marketing playbooks become obsolete faster than ever, the most successful D2C and e-commerce brands are implementing sophisticated strategies that work for today's human shoppers whilst positioning themselves for an AI-driven future.

In this comprehensive guide, I reveal the five core strategies that leading B2C brands use to reduce customer acquisition costs whilst dramatically increasing customer lifetime value.

In this video, I reveal:

Quiz-driven customer acquisition strategies that transform browsers into buyers — including how Lick Paint captures customers with £2 sample commitments and why Hims' diagnostic approach feels personalised despite recommending similar products to everyone
The AI-powered product discovery revolution and why your visibility depends on third-party content sites rather than your own website — including real examples of how ChatGPT and Perplexity source product recommendations from publications like Forbes and New York Magazine
Email marketing automation sequences that generate complete ROI within weeks — including basket abandonment, browse abandonment, and post-purchase education campaigns that can run profitably for years without modification
Advanced search advertising tactics, including Ichigo Inc's brilliant dual-brand strategy that allows them to dominate 2/3 of the advertising real estate for Japanese snack subscriptions

I'll share real-world case studies, including how Away Travel optimises product pages for both human users and AI consumption, and why Crumbl Cookies' design-first approach drives over 7 million monthly organic search visitors.

Get the show notes:

https://exposureninja.com/podcast/356/

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