#161 "How AI and Automation Are Redefining SEO with Carl Holden and Scott Desgrosseilliers"

"AI was not going to take my job. People who use AI are going to take my job." -Carl Holden

Carl Holden is a marketing innovator, AI strategist, and author with over 15 years of experience helping businesses grow through creativity, strategy, and technology. As the CMO of Zellus Marketing, Carl leads a team specializing in SEO, web design, automation, and digital strategy for clients across industries—from startups to established brands like HudsonAlpha, LawLers Barbecue, and the Athens Gas Department. He's also the CEO of RankBot, an AI-powered SEO platform designed to automate optimization with humor and efficiency, earning him recognition as a Top LinkedIn Voice in AI for 2024.

Carl is the author of the Amazon Best Seller The INVEST Method, a modern framework that reimagines marketing principles for the digital era. A world semifinalist in Toastmasters and a sought-after public speaker, he brings energy, insight, and a touch of humor to every stage. Whether he's guiding businesses to the top of Google rankings or inspiring professionals to embrace AI, Carl's mission is simple: to make modern marketing smarter, faster, and more human.

Website: https://rankbot.ai/

LinkedIn: https://www.linkedin.com/in/carlholdenmarketing/

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what's really driving ROI. He's the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions. Before Wicked Reports, Scott led and consulted on database and process management applications at Motorola, Quest Diagnostics, Breck Shampoo, Ovaltine, the Hong Kong 911 department, and Apartments.com. When not leading Wicked Reports, Scott can be found in Marblehead Massachusetts playing pickleball, meditating, or on the boat with the family.

Website: https://www.wickedreports.com/

LinkedIn: https://www.linkedin.com/in/scottd71/

YouTube: https://www.youtube.com/@WickedReports

Instagram: https://www.instagram.com/wickedreports/

In this episode, Scott and Carl share how data-driven insights and AI innovation are reshaping the future of marketing. They discuss how to uncover true ROI, streamline strategy through automation, and balance the precision of analytics with the creativity that drives human connection and business growth.

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