The Ankler Podcast Now It’s Spotify vs. YouTube — Plus Personal Struggles Post-L.A. Fire
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Jun 27, 2025 Nicole LaPorte, a contributor to The Ankler, shares her insights after interviewing Hollywood professionals who lost their homes in the recent LA fires. She discusses the emotional toll of recovery and the daunting challenges of rebuilding lives. The conversation also dives into Spotify's aggressive push into video, competing with YouTube, and the potential implications for creators. Additionally, the panel examines California's new tax incentives aimed at revitalizing the film industry and reflects on recent movie flops, including Pixar's Elio.
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Spotify's Video Push Is Revenue-Driven
- Spotify is aggressively pushing embedded video to keep users longer and compete with YouTube.
- Video ads fetch higher ad revenue, so Spotify aims to grow ad income and reduce reliance on low-paying subscriber regions.
Ad Economics Explain The Push
- Spotify's ad business lags YouTube's massively, so video is a lever to boost ad revenue.
- Video ads pay more than audio, making video crucial to Spotify's growth strategy.
YouTube's Scale Still Dominates
- Creators often distribute non-exclusively and keep audiences on YouTube despite multi-platform uploads.
- YouTube's large video inventory makes it hard for rivals to unseat it even as others court creators.